Heat pump & HVAC marketing · Greater Vancouver

More homeowners
booking heat pump
installs.

87% of BC homes still don't have a heat pump — and homeowners are searching right now. Rankwise helps HVAC contractors in Greater Vancouver show up first on Google for heat pump and CleanBC rebate searches, with local SEO and GBP management on one flat monthly retainer.

87%
of BC homes haven't
switched yet
8,300+
new rebates BC is
delivering per year
$499
per month
to get started
Built for heat pump pros
Heat pump install SEO
Google Business Profile
CleanBC rebate targeting
Rebate calculator tool
Panel upgrade leads
Monthly reporting
From $499/mo · no contracts
The problem

Great heat pump contractors
lose installs to worse marketing.

87% of BC homes still heat with gas, oil, or electric baseboard — not heat pumps. With CleanBC offering up to $21,000 in combined rebates and $50 million in annual funding committed through 2027, homeowners are actively searching for installers. The contractors winning these searches aren't necessarily the best installers. They're the ones who show up first on Google.

Most HVAC contractors don't have time to manage their Google rankings while running a business. So the phone only rings when a past customer refers you — and meanwhile, homeowners searching "heat pump installer Richmond BC" are booking with whoever shows up in the map pack.

Rankwise is a local SEO and GBP management agency built specifically for heat pump contractors in Greater Vancouver. We focus on the keywords homeowners actually search when they're ready to book — not vanity traffic that doesn't convert to calls.

Generic agencies don't understand heat pump searches
The keywords that drive heat pump bookings are hyper-specific — "CleanBC rebate heat pump Richmond" is a completely different search than "HVAC contractor near me." Generic agencies don't know the difference, and that costs you installs.
A neglected GBP listing hands installs to competitors
When a homeowner searches for a heat pump installer, Google's map pack decides who gets the call. An unmaintained listing — missing install photos, no recent posts, unresponded reviews — almost never makes that list.
8,300 rebates per year — for contractors who rank for them
BC is delivering 8,300 new heat pump rebates annually through 2027, backed by $50M in funding. That's 8,300 homeowners actively searching for a contractor. The ones who show up in Google when those homeowners search are booking the installs. The ones who don't are invisible.
What you get

Three services.
One retainer.

87% of BC homes haven't switched to heat pumps yet. When those homeowners start searching, here's everything we do to make sure they find you first.

01
Local SEO

Heat pump & HVAC local SEO

Ranking for "heat pump installer Surrey" or "CleanBC rebate contractor Richmond" requires knowing which signals Google responds to in your local market — and building them consistently.

On-page optimisation for heat pump, furnace replacement & panel upgrade searches
City + service keyword strategy built specifically for HVAC
Local citation building and NAP consistency
Monthly ranking and organic traffic reports
02
GBP Management

Google Business Profile management

Your GBP is what puts you in the map pack. We treat it as a full marketing channel — not an afterthought.

Weekly posts featuring heat pump installs, job photos & rebate info
Review monitoring and professional responses
Service area, category, and attribute optimisation
Q&A management and profile completeness
03
CleanBC Rebates

Rebate marketing & lead capture

Homeowners researching CleanBC heat pump rebates are the highest-intent buyers in BC. They've done the research — they just need a contractor they can find and trust.

Content targeting "heat pump rebate" and "CleanBC" searches
Interactive rebate calculator — deployed from day one
Captures homeowners pre-qualified by income tier & property value
Built for registered HPCN contractors
How it works

From audit to results
in four steps.

STEP 01

Free audit call

We review your Google rankings for heat pump keywords, your GBP listing, and how you stack up against other HVAC contractors in your city — before you spend anything.

STEP 02

Setup & onboarding

We fully optimise your GBP, build your local SEO foundation around heat pump and panel upgrade keywords, and activate your rebate calculator. Takes 3–5 days.

STEP 03

Rankings improve in 30 days

GBP optimisation delivers measurable local ranking improvement within 30 days — guaranteed. Heat pump keyword rankings build from there over 60–90 days.

STEP 04

Monthly optimisation

Rankings report, booking data, check-in call, and ongoing improvements — including seasonal heat pump content and rebate updates — every month.

The market

87% of BC homes haven't
switched to heat pumps yet.

That's roughly 1.7 million households still on gas, oil, or electric baseboard — and government rebates are pushing them to switch right now. The contractors who rank for these searches are booking the installs.

Google search interest — Greater Vancouver, 2021–2026
Relative search volume · Source: Google Trends pattern
Searches for "heat pump installation"
Searches for "heat pump rebate BC"
0 33 66 100 2021 2022 2023 2024 2025 2026 CleanBC launch 2021 heatwave
Local search demand by city — actual keyword variations
Relative search volume for what homeowners actually type into Google · Darker = higher demand
"heat pump installation"
"heat pump rebate"
"HVAC near me"
"electrical panel upgrade"
"furnace replacement"
Richmond
Very high
Very high
High
High
Medium
Surrey
Very high
High
Very high
Medium
High
Burnaby
High
Medium
High
High
Medium
Vancouver
Very high
High
Very high
Medium
High
Intensity:
Low
Medium
High
Very high
80%
increase in BC heat pump adoption since 2017
254K
BC households now using heat pumps (13% of total)
8,300
new rebates BC plans to deliver per year through 2027
87%
of BC homes still haven't switched — massive untapped market
We only work with one heat pump contractor per city. Richmond & Burnaby spots available. Plans from $499/mo.
Is this right for you?

Rankwise is built for a
specific type of contractor.

This is for you if
You install heat pumps in Greater Vancouver and want more calls
You're HPCN registered (or willing to register) for CleanBC rebates
You've been relying on referrals and want a predictable lead source
You're frustrated with generic agencies that don't understand HVAC
You also do electrical panel upgrades alongside heat pump installs
This isn't for you if
You're a large multi-trade company with an in-house marketing team
You only do commercial HVAC — we focus on residential homeowner leads
You're looking for paid ads management — we do organic SEO and GBP
You're outside Greater Vancouver (we may expand later)
You want results in 48 hours — SEO compounds over weeks and months
What to expect

Honest timelines.
No inflated promises.

SEO isn't instant. Anyone who tells you it is either doesn't understand local search or is selling you something. Here's what HVAC contractors in Greater Vancouver can realistically expect.

Within 30 days

GBP visibility improvement

A properly optimised Google Business Profile — with complete services, regular posts, and review responses — consistently outperforms neglected listings in local map results. This is the fastest, most reliable lever and where we start.

Within 60–90 days

Heat pump keyword movement

On-page SEO and local citation signals take time to compound. Most contractors see meaningful keyword movement for heat pump and rebate searches by month two or three. Competitive markets like Vancouver proper may take longer.

6+ months

Compounding search visibility

Local SEO builds on itself. Every optimised page, every citation, every GBP post makes the next one more effective. Contractors who stay past six months see the strongest results — and the gains tend to hold even if you pause.

Service areas

Heat pump marketing
across Greater Vancouver.

With 87% of BC homes still on fossil fuels or electric baseboard, every city has significant untapped demand. Our campaigns are built city-by-city — because ranking for "heat pump installation Richmond BC" requires different targeting than Burnaby or Surrey.

Heat pump marketing — Richmond, BC

Richmond is where we're based. It has the highest heat pump adoption rates in the Lower Mainland, a large single-family homeowner base, and strong CleanBC rebate search volume — making it an ideal starting market for HVAC contractors.

Heat pump installationCleanBC rebatesPanel upgrades

HVAC contractor marketing — Surrey, BC

BC's fastest-growing city with tens of thousands of detached homes and a massive heat pump replacement market. High search volume and strong rebate uptake.

Heat pump SEOHVAC marketingFurnace replacement

Heat pump & electrical — Burnaby, BC

Active search market for heat pump installers and electricians doing panel upgrades. Many HVAC contractors here have underoptimised GBP listings — which means a well-managed profile can stand out quickly.

Heat pump BurnabyPanel upgrade SEOGBP management

HVAC digital marketing — Vancouver, BC

BC's most competitive and highest-volume local search market. Heat pump contractors who rank well here see strong, consistent booking volume year-round.

Vancouver heat pumpHVAC SEORebate targeting
💰

Rebates aren't just good for homeowners — they're your best sales tool.

A homeowner searching "heat pump rebate BC" has already decided they want a heat pump. They've checked their eligibility. They know they qualify for up to $21,000. They're not browsing — they're looking for the contractor who'll help them claim it. If you show up in that search with a GBP that mentions rebates and a tool that confirms their eligibility, you're not competing on price. You're the obvious choice. That's what Rankwise builds for you.

See how it works on your audit call →
Why Rankwise

Built for heat pumps.
Not adapted for them.

RankwiseGeneric agencyLead platform
Heat pump specialisation
Local SEO included
GBP management
CleanBC rebate targeting
No long-term contract
Rebate calculator tool
Panel upgrade leads
🔥

Heat pump focus from day one

We don't serve dentists, lawyers, and restaurants on the side. Every keyword strategy, GBP campaign, and local page we build is specifically for how homeowners search for heat pump installations and CleanBC rebates in Greater Vancouver.

📍

Your GBP is your most underused asset

Most heat pump contractors have incomplete, rarely-updated Google Business listings. A properly optimised profile — with install photos, rebate posts, and review responses — consistently outperforms competitors with bigger ad budgets.

Rebate calculator captures ready buyers

Our interactive CleanBC rebate calculator lets homeowners check their eligibility — including electrical panel upgrade rebates. It's already built, tested, and ready to deploy for your business from day one. No extra development cost.

🔒

One contractor per trade per city

We limit ourselves to one heat pump contractor per city. If you're our HVAC contractor in Richmond, we won't take on another one competing for the same searches. Your investment is protected.

Your secret weapon

A rebate calculator that
captures ready buyers.

$21,000
Estimated total rebate · Tier 1
HEAT PUMP
$16,000
ELECTRICAL
$5,000

Homeowners check their rebate — and land in your pipeline.

Our interactive CleanBC rebate calculator lets homeowners enter their household details and see their estimated rebate amount in 60 seconds. By the time they reach out, they already know what they qualify for — so you're talking to a buyer, not a browser.

This tool is already built, tested, and ready to deploy for your business from day one — no development time, no extra cost. It's included with the Full Service plan.

Pre-qualifies homeowners by income tier, property value, and heating type
Shows both heat pump rebate ($6K–$16K) and electrical panel upgrade ($3K–$5K)
Homeowners arrive informed and ready to book — higher conversion rate for you
Updated for 2026 CleanBC Energy Savings Program thresholds
Pricing

Flat monthly retainer.
No surprises.

Starter
$499
per month · cancel anytime
Google Business Profile management
Basic heat pump SEO — single city
Monthly rankings report
30-day ranking improvement guarantee
Multi-city heat pump targeting
CleanBC rebate campaign
Dedicated account manager

↑ Available with Full Service

Get started
FAQ

Common questions.

What does the 30-day ranking improvement guarantee mean? +
Within 30 days of onboarding we'll deliver measurable improvement in your Google Business Profile's local search visibility for heat pump-related terms. "Measurable" means you'll see concrete changes: improved map pack appearances, better position tracking data, or increased profile views. If we don't deliver any measurable improvement, we'll continue working at no charge until we do. GBP optimisation is the fastest lever in local SEO — it's where we're most confident in delivering early results.
Do you work with heat pump contractors in Richmond BC? +
Yes — Richmond is where we're based and it's our primary focus market. We work with one HVAC contractor per city to avoid conflicts, so availability is limited. Book a call to check if the Richmond HVAC spot is still open.
How does the CleanBC rebate marketing work? +
We create content targeting homeowners researching heat pump rebates — including the CleanBC Energy Savings Program offering up to $21,000. Our rebate calculator pre-qualifies homeowners by income, property value, and heating type. These are buyers, not browsers. Deployed from day one for HPCN contractors.
Do you also help with electrical panel upgrade marketing? +
Yes. Every heat pump install requires a panel upgrade — with a separate rebate of up to $5,000. We target panel upgrade keywords alongside heat pump searches, generating leads for both HVAC and electrical contractors from one funnel.
How long before I see results beyond 30 days? +
GBP improvement happens within 30 days. Heat pump keyword rankings typically follow within 60–90 days. We'll give you a realistic picture for your market on your audit call.
Do you require long-term contracts? +
No. Rolling monthly retainer, 30 days notice to cancel. Heat pump SEO compounds — contractors who stay 6+ months see the biggest gains — but we won't lock you in.
Get started

87% of BC homes
haven't switched yet.

The contractors who rank for heat pump searches when those homeowners are ready will book the installs. Book a free 20-minute audit — we'll show you exactly where you stand on Google for heat pump keywords in your city, and whether there's a gap worth closing.

Richmond · Surrey · Burnaby · Vancouver · One HVAC contractor per city · Starting at $499/mo