Rankwise runs your Google Business Profile, your reviews, and your city pages — the three things that decide which contractor homeowners call first.
Free 15-minute audit · No pitch deck · One HVAC contractor per city
The Map Pack shows up on 83% of homeowner HVAC searches — before a single website link. Across 12 tracked Metro Vancouver searches, two recurring businesses took nearly a third of all 36 slots. The third slot rotates. That's the slot we compete for.
36 Map Pack appearances across 12 searches — review count is a band to clear, not a ladder to climb.
21 of 36 appearances carried 50+ reviews — median 198 — yet ratings were nearly uniform. Reviews get you considered; profile signals separate the three. Read the full study →
Two names hold a third of the pack region-wide — but every city is its own fight, with its own opening.
Chapter 02 · Find your cityRankwise works with one HVAC contractor per city. Live markets stay focused on places with clear local HVAC demand; expansion markets stay on a watchlist until the search data earns a page.
~2,685 tracked searches a month across 25 high-intent terms · one contractor per city
Coverage also includes Chilliwack, plus neighborhood-level work in Tsawwassen, North Delta, Metrotown, and South Surrey within the mapped cities.
Municipal outlines are simplified from OpenStreetMap/Nominatim boundary data. Search estimates come from the tracked HVAC intent terms used in Rankwise Lab.
Picking the city is the easy part. Winning it comes down to six signals Google actually counts.
Chapter 03 · The six signalsGoogle weighs relevance, proximity, and prominence. These six working signals are where that translates into rank — and where most new entrants are weak.
Review figures from the Rankwise Lab May 2026 dataset; activity, coverage, photo, and completeness bars are practitioner targets, not measured medians.
Weak on all six is the normal starting point — which is exactly why it's fixable.
Chapter 04 · The system that fixes themEverything points to one metric that matters: more qualified calls from homeowners ready to book. Here's the system — and the three steps it runs on.
The average Map Pack business rates 4.9 — the rating gets you considered, the profile gets you ranked. We tighten your Google Business Profile and local SEO structure so your company shows up wherever high-intent homeowners are searching.
Ranking is step one. Map Pack positions capture 93% more calls than page 2. Our lead layer tightens page clarity and calls to action so clicks become booked conversations.
74% of homeowners only trust recent reviews. You get a clean weekly loop so we cut what does not convert and press harder on what produces calls.
We pull your live Map Pack data before the first call — your position, who's outranking you, and which cities and services have the most realistic upside.
GBP tightening, city page structure, review cadence, and positioning assets — everything needed to start appearing in the right searches consistently.
Every week: ranking movement, traffic quality, and booking events reviewed. We cut what does not convert and press harder on what does.
Any agency can show you a system. The honest part is the timeline.
Chapter 05 · What actually happens, month by monthWe do not work with multiple HVAC companies in the same primary city. That keeps your market message focused and your growth plan clean.
If a move does not help call quality or booking volume, we do not keep it in the system.
A guarantee only matters if you know whose name is on it.
Chapter 06 · Who's behind thisRankwise is not a generalist agency taking every contractor that fills out a form. The model is intentionally narrow.
I'm Zack. I grew up in Metro Vancouver, and I spent years watching trades businesses — including HVAC companies — lose work to competitors with worse service but a stronger Google presence. That gap bothered me enough to build something specific around it.
I work with HVAC contractors only, one primary city at a time, so the local search plan is not split across companies competing for the same jobs.
"I built Rankwise around one question: why does the contractor who answers the phone in under 10 minutes lose the call to one who doesn't, just because their Google listing looks more active?"
How it works: month-to-month, with position targets agreed in writing before month one. Miss the milestone — billing pauses until we hit it.
Who you deal with: me. No account managers, no handoffs — the person reading your numbers is the person on this page, and my name is on every report that leaves this system.
Every engagement starts with a document like this — pulled from our live prospect system. Name withheld: we don't publish a contractor's gaps with their name attached. Yours stays private too.
I'd rather show you receipts than promises — so the research is public.
Chapter 07 · The public recordBefore we publish client case studies, we show the work: public market data, owned-site experiments, clear limits, and practical next moves for HVAC owners.
We track public Google data so HVAC contractors can see what the map pack actually looks like — who is in it, what profile signals separate position 1 from position 3, and where the openings are by city.
19 businesses filled 36 Map Pack slots across 12 searches — two recurring names took nearly a third, and 21 of 36 listings carried 50+ reviews (median 198).
Read study → Market StudyThe search terms homeowners use when looking for HVAC help — and what that means for how you show up.
Read study → Market Study15 searches, one clear pattern: generalists dominate — with one notable gap in the market.
Read study →That's the market, measured. The only number still missing is yours.
Final chapter · See your standingWe pull your live Map Pack data before the call so you can see exactly which calls are going to competitors — and what it would take to change that.
Lower Mainland only · Position guarantee in writing before month one
The fastest path to more HVAC leads in Vancouver is a fully active Google Business Profile that ranks in the Map Pack — the three local listings that appear above organic results.
Read article →The most common reason HVAC contractors don't appear in the Map Pack is a mismatch between their Google Business Profile setup and what Google expects to see.
Read article →Hire a marketing agency or specialist who works exclusively with HVAC contractors, has a verifiable process for Google Business Profile and local search, and can show real results.
Read article →Still reading? That's usually the sign it's worth fifteen minutes.
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