Terms of Service
Please read these terms carefully before using rankwise.ca or booking a service with Rankwise.
1. Who we are
Rankwise is a sole proprietorship registered in British Columbia, Canada, operated by Zack Shefrin. We provide local marketing services — local SEO and Google Business Profile management — for local service businesses in the Lower Mainland and Metro Vancouver area.
Contact: zshef@rankwise.ca
2. Services and engagement model
Rankwise offers local SEO services — including Google Business Profile optimization, Map Pack ranking work, citation management, review velocity management, and local content strategy — to local service businesses in the Lower Mainland. Where posting is available for a platform, Growth clients can publish videos Rankwise makes for them to social media accounts they connect, confirming each post themselves. TikTok posting is being built and is not yet available (see Section 6).
Our engagement model:
- One business per city. Rankwise accepts a maximum of one business per city, per service category, to avoid conflicts of interest.
- Month-to-month, no long-term contract. Engagements run month-to-month. There is no minimum commitment period and no cancellation penalty.
- Milestones agreed in writing before month one on Foundation and Growth plans. A starting Map Pack position and a 90-day milestone are documented and agreed upon before the engagement begins. If a milestone is missed, billing pauses until it is met.
Specific service scope, deliverables, and pricing are set out in a separate written agreement between Rankwise and the client.
3. Website and free rank check tool use
The rankwise.ca website, including the rank check tool, is provided for informational purposes. Use of the site and rank check tool is subject to these terms.
- The rank check tool retrieves publicly available Google Business Profile data and provides an informational snapshot of a business's current online presence. Results are estimates only and are not a guarantee of any future ranking, traffic, or business outcome.
- You agree not to use the site or rank check tool for any unlawful purpose, to scrape or systematically collect data from the site, or to attempt to interfere with its operation.
- The site is provided "as is" without warranty of any kind, express or implied.
4. No guarantee of specific Google rankings
Google controls its own search and Maps results. Ranking outcomes depend on Google's algorithms, competitor activity, review volume, and many factors outside Rankwise's control. No specific ranking position or traffic level can be guaranteed. Rankwise sets measurable milestones in writing and takes accountability through the billing pause model described in Section 2 (Foundation and Growth plans), but this is a performance commitment — not a guarantee of any particular outcome.
5. Intellectual property
All content on rankwise.ca — including text, graphics, code, data, and the Rankwise Lab studies — is owned by Rankwise unless otherwise noted. You may not reproduce, distribute, or create derivative works from site content without written permission.
Content you provide to Rankwise as part of a client engagement (business information, photos, descriptions) remains your property. You grant Rankwise a limited licence to use that content to deliver the agreed services.
6. Connected accounts and publishing
If you connect social media accounts to Rankwise:
- You may connect social media accounts that you own or are authorized to manage for your business.
- Nothing is posted until you confirm that post, and it goes only to the account you connected, with the settings you chose. When TikTok posting launches, your business will control every TikTok post: an authorized user connects the account, reviews the video, chooses the post settings and confirms each post. Rankwise staff accounts have no way to connect your TikTok account or confirm a post; only a user you authorize for your business can, and each post records who confirmed it.
- You can disconnect an account at any time in your portal, or remove Rankwise's access in the platform's own settings. After you disconnect, nothing further is published to that account. A post already scheduled inside the platform itself (for example, a YouTube video with a set publish time) stays scheduled there, so cancel it before you disconnect or change it in the platform's own app.
- You are responsible for making sure content you approve complies with the platform's rules. Each platform controls its own distribution, and Rankwise does not promise any number of views, followers or other results from posts.
- If you connect a YouTube channel, you agree to be bound by the YouTube Terms of Service. Your use of TikTok, Instagram, Facebook and YouTube through Rankwise is also subject to each platform's own terms.
- Reports from a read-only analytics connection (Instagram or TikTok) are for your own business use. You must not process Meta Platform Data received through Rankwise in violation of Meta's Platform Terms, Developer Policies, the Instagram Terms of Use or other applicable terms, and you must not sell or transfer that data. The same restrictions apply to TikTok data under TikTok's terms.
7. Third-party services
Rankwise's work and this website rely on third-party platforms, including:
- Google — Google Business Profile, Google Maps, Google Search Console, Google Analytics 4, and Google Places API.
- Cal.com — used for booking discovery calls and audits. Cal.com's own terms and privacy policy apply to bookings made through their platform.
- Cloudflare — used for bot protection (Turnstile) on the audit widget.
- Supabase — used for backend data storage associated with the rank check tool and client portal.
- TikTok, Meta (Instagram and Facebook) and YouTube — used to publish content you approve to accounts you connect. Their own terms and privacy policies apply.
Rankwise is not responsible for the availability, accuracy, or practices of these third-party services.
8. Limitation of liability and disclaimer of warranties
To the maximum extent permitted by applicable law:
- Rankwise provides its services and this website without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement.
- Rankwise is not liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the site or services, even if advised of the possibility of such damages.
- Rankwise's total liability for any claim arising from these terms or the services shall not exceed the fees paid by the client in the month in which the claim arose.
9. Changes to these terms
Rankwise may update these Terms of Service from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site or services after a change constitutes acceptance of the updated terms. For material changes affecting active client engagements, Rankwise will provide notice by email.
10. Governing law
These terms are governed by the laws of British Columbia and the federal laws of Canada applicable therein. Any disputes arising from these terms or Rankwise's services shall be subject to the exclusive jurisdiction of the courts of British Columbia, Canada.
11. Contact
Questions about these terms? Contact us at zshef@rankwise.ca.