About Rankwise

Rankwise (rankwise.ca) is a local SEO agency based in Vancouver, British Columbia, Canada. It specializes exclusively in HVAC contractors across the Lower Mainland — furnace companies, heat pump installers, AC contractors, and full-service HVAC shops. Founded by Zack Shefrin in 2026. Contact: zshef@rankwise.ca.

Founder-led audits

Zack reviews the market before the call.

Rankwise is intentionally narrow: HVAC only, local search only, one contractor per city. Every audit starts with live Map Pack checks, competitor profiles, review signals, and the first city terms most likely to move.

What Rankwise does

Rankwise provides local SEO services for HVAC contractors competing for Map Pack positions across the Lower Mainland. The work covers:

• Google Business Profile optimization — primary category setup, service area configuration, photo strategy, weekly posting cadence
• Review velocity management — building consistent review flow, response cadence, and recency signals
• Citation consistency — auditing and correcting NAP (name, address, phone) data across Google, Yelp, HomeStars, Yellow Pages Canada, BBB, Apple Maps, and Bing Places
• Local content strategy — city-specific service pages, blog content targeting HVAC homeowner queries across the Lower Mainland
• Map Pack tracking — monthly ranking reports across target cities and keywords

The model

Rankwise works with one HVAC contractor per city. No exceptions. If Rankwise is already working with a furnace contractor in Burnaby, it won't take on a second Burnaby HVAC client — the conflict of interest doesn't work.

All engagements are month-to-month, no long-term contracts. At the start of each month, Rankwise sets specific, measurable ranking targets for the cities and keywords the client cares about. If those targets aren't hit, the client doesn't pay for that month. The model keeps the agency accountable and removes the common agency dynamic where a retainer gets collected while nothing moves.

Why HVAC only

HVAC search behaves differently from general home-service SEO. Furnace repair, heat pump installation, AC service, boiler work, and emergency calls each create different intent patterns. Staying HVAC-only lets Rankwise reuse the same market research, ranking checks, page structure, and Google Business Profile playbooks instead of relearning a new industry every month.

The research base

Rankwise runs an ongoing research lab — the Rankwise Lab — tracking Map Pack competition across Metro Vancouver. The lab's May 2026 market study tracked 36 Map Pack positions across 12 local HVAC searches, held by 19 unique contractors. That data informs both client work and the blog content Rankwise publishes.

Who this is for

Rankwise works with Lower Mainland HVAC contractors who rely on Google for inbound calls. The right fit: an owner-operated or small-team HVAC shop that's getting most calls through word of mouth or referrals, knows Google is leaving calls on the table, and wants someone who handles the SEO side without requiring them to manage it.

Rankwise is not the right fit for HVAC contractors who primarily use paid ads, have in-house marketing staff, or operate outside the Lower Mainland.

Service area

Rankwise serves HVAC contractors across the Lower Mainland, BC. Current service-market pages include:

• Vancouver
• West Vancouver
• North Vancouver
• Burnaby
• Richmond
• New Westminster
• Coquitlam
• Port Moody
• Port Coquitlam
• Pitt Meadows
• Maple Ridge
• Surrey
• Delta
• White Rock
• Langley
• Abbotsford
• Mission

Rankwise also serves Chilliwack, with neighborhood-level coverage in Tsawwassen, North Delta, Metrotown, and South Surrey through their parent-city markets.