What Do HVAC Marketing Agencies Look Like on Google Maps in Metro Vancouver?

Rankwise Lab — Market Study · May 2026

If you're evaluating HVAC marketing agencies in Metro Vancouver, the short answer from our May 2026 pull: agencies with 40–100+ Google reviews showed up consistently; most visible agencies were listed in Burnaby, Richmond, or Surrey rather than Vancouver proper; and four of the 15 searches we ran returned no Map Pack at all — leaving those organic positions uncontested by any agency.

How we looked at it

HVAC contractors often research potential marketing partners the same way they'd research any vendor — running Google searches to see who keeps showing up. Rankwise pulled public Google search results across the following 15 keywords from a Vancouver, BC search location on May 1–2, 2026:

• HVAC marketing agency Vancouver
• HVAC lead generation Vancouver
• HVAC digital marketing Vancouver
• Google Business Profile management Vancouver
• HVAC SEO Vancouver
• home service marketing agency Vancouver
• HVAC advertising Vancouver
• local SEO for HVAC contractors BC
• HVAC contractor marketing BC
• marketing for home service contractors BC
• HVAC Google Ads Vancouver
• HVAC online marketing Vancouver
• HVAC marketing company Burnaby
• HVAC marketing company Surrey
• home service lead generation Metro Vancouver

The data captures which businesses appeared in Map Pack results, review counts, ratings, location data, and how often the same names recurred across searches. This was a single-day pull — it does not include click, call, or conversion data.

What the Map Pack looks like right now

Four of the 15 searches returned no Map Pack. "Google Business Profile management Vancouver" and "marketing for home service contractors BC" were among the searches returning only organic results. In those cases, no three-pack appears — organic results occupy the full above-the-fold space.

The same businesses held multiple positions. Across the 11 searches that did return a Map Pack, two agencies each appeared in 4 of the 11 Map Packs. A handful of others appeared 2–3 times. Most appeared once. In total, 33 individual Map Pack appearances were recorded across the 11 qualifying searches.

Review counts ranged from 9 to 347, with a median of 48. More than half of Map Pack appearances came from businesses with 50 or more reviews. Three appearances came from businesses with fewer than 20. Ratings were uniformly high — nearly every agency showed 4.9 or 5.0 stars across all appearances.

Most Map Pack results came from businesses outside Vancouver proper. Of the 33 appearances with identifiable location data, 26 were from businesses listed in Richmond, Burnaby, Coquitlam, and Surrey. Five showed a Vancouver address.

What this means for an HVAC contractor evaluating marketing options

1. Review volume is the visible floor, not the ceiling. The agencies appearing most consistently held between 40 and 100+ reviews. Three appeared with fewer than 20. That gap between one appearance and four appearances tracks closely with review volume — an HVAC contractor evaluating a marketing partner should expect the same dynamic in their own service searches.

2. Appearing once is not the same as being visible. Most businesses in this data held a single Map Pack position across 15 keywords. The agencies appearing 3–4 times were capturing searches at multiple intent points. That breadth is the difference between an agency a contractor finds once and one they keep seeing.

3. City location matters less than profile quality. Agencies in Richmond, Burnaby, and Surrey ranked across Metro Vancouver-wide searches. Proximity is one factor — but the data shows maintained profiles outside the city core outranked unmaintained profiles inside it.

4. When everyone shows 4.9–5.0 stars, ratings don't move the needle. A strong rating keeps you in contention. It does not move you up. Review volume and recency are the signals that separate agencies at identical ratings.

5. Searches with no Map Pack are uncontested organic territory. Four of the 15 searches returned no local pack. Those positions go entirely to organic results — and most HVAC marketing agencies are not targeting them.

What this study does not show

This is a single-day pull, not a trend. It does not show how long these businesses have held their positions, what they are spending, or what their call volume looks like. Results were pulled from a single Vancouver location; results shift by a few kilometres in practice. There is no click, conversion, or revenue data here — only a read of who is visible now and what they have in common.

What Rankwise tracks from here

Rankwise may re-pull these same 15 keywords in future rounds to track movement — which businesses hold position, which drop, and whether review benchmarks shift as more agencies invest in their GBP. Over time that builds a picture of how fast this market moves.

If you want to see where your own business shows up across searches in your city — and which calls might already be going to a competitor — book a 15-minute call at rankwise.ca/audit. We'll go over how you show up on Google today, which calls in your city might already be going to a competitor, and whether we're the right team to help from there. We only work with one HVAC contractor per city, so we look closely before taking anyone on. If we're not the right team, we'll say so.