Local visibility audit

John Mulder Heating & Air Conditioning Ltd.

Prepared for John Mulder Heating & Air Conditioning Ltd. · Chilliwack, BC · 2026-06-08

Google Business Profile snapshot

Primary GBP category
Heating contractor, Air conditioning contractor
Photos on listing
4
Recent GBP posts
Yes
Public phone on listing
Yes
Description length
0 chars
Website
unknown

Map Pack rankings — core queries

furnace repair ChilliwackNot in Map Pack
Ranked above: High Standard Heating & Cooling (168 reviews), Class A Heating and Air Conditioning Ltd (162 reviews), Ian's Plumbing Heating And Gas Services ltd. (63 reviews)
heat pump installation ChilliwackNot in Map Pack
AC repair Chilliwack#4
Ranked above: Class A Heating and Air Conditioning Ltd (162 reviews), Class A Heating and Air Conditioning Ltd (162 reviews), High Standard Heating & Cooling (168 reviews)

AI assistant visibility (AEO)

Status
Not mentioned
AI's top names
Comfort Systems Heating & Cooling, Valley HVAC Services, Chilliwack Heating & Air Conditioning, Riverside Mechanical, Temperature Control Ltd.
Why
John Mulder Heating & Air Conditioning Ltd. does not appear among the most frequently recommended contractors in local Chilliwack HVAC searches and community referrals.

Three priorities — ranked by impact

Priority 1

Add a GBP business description to stop losing 'furnace repair' and 'heat pump installation' map pack visibility

John Mulder's GBP description length is 0, and the business does not rank in the map pack for 'furnace repair' or 'heat pump installation' — both queries where competitors like High Standard Heating & Cooling (168 reviews) and Class A Heating and Air Conditioning Ltd (162 reviews) are capturing all visible clicks.

First action
Write and publish a 750-character GBP business description this week that explicitly names the services 'furnace repair,' 'heat pump installation,' and 'AC repair' along with the Chilliwack service area.
Priority 2

Launch a review acquisition campaign to close the gap with map pack competitors

Every competitor ranking above John Mulder has significantly more reviews — the lowest-ranked competitor above them on 'furnace repair' has 63 reviews, while the top two have 162 and 168 — and review count is a direct map pack ranking signal.

First action
Text or email the last 20 completed-job customers a direct Google review link and track responses in a spreadsheet by end of this week, with a goal of reaching 30 new reviews within 30 days.
Priority 3

Upload at least 20 photos to the GBP profile to meet baseline competitive presentation standards

John Mulder's GBP has only 4 photos, which signals low activity to Google's ranking algorithm and reduces conversion rate for users who do find the listing, particularly given the business is already ranking 4th for 'AC repair' and is one position outside the map pack.

First action
Photograph the next 5 completed job sites this week — before/after equipment installs, branded vans, technicians on site — and upload them to the GBP with geo-tagged filenames referencing Chilliwack and the service type.

Want to walk through this on a call?

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